About a year ago, Vizio was fined $2.2 million dollar for collecting and selling customer viewing habits without their consent.
Their TVs do this by periodically capturing screenshots to figure out what viewers were watching and sold that information to third-parties, which was called "Automated Content Recognition" (ACR).
Almost all newer models were/are shipped with this enabled by default, but it can be disabled through a somewhat hidden menu setting. Here's a guide on how to disable ACR.
YSK: Your Vizio smart TV is spying on you unless you manually turn it off
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